Winners: Nike and Adidas, whose sneaker apps indicate that they’ve mastered the art of creating scarcity in a digital age. Winners: Pizza brands, which are – believe it or not – at the forefront of digital innovation. Loser: Google, whose convenient Featured Snippets tool provides some disquieting answers. Source: Alexa, Who Is Scott Galloway?
Winner: Facebook. As investors focus on Snap’s IPO, Facebook dominates across the board, from revenue growth to ad spend. Winner: Burrito lovers. Chipotle has slashed wait times for digital orders as it strives to lure back diners. Source: Attack of the Drones
You just have to love that comment at the end: Winner: Firms whose products become more valuable with use – a trait shared by most of today’s top-performing companies. In contrast, old-economy successes including Ford and Caterpillar produce items that decline in value. Winner: Facebook Messenger. Source: What Benjamin Button and Winning Brands Have In […]
Still one of the most effective tools around today. “Score another one for email. On the heels of recent research showing that email is the top lead- and revenue-producing vehicle for B2B marketers, a newly-released study [download page] from Chief Marketer reveals that email is also the channel producing the highest ROI leads in the […]
I still hear from Facebook advertisers who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Excuses range from confusion and intimidation to ignorance regarding whether it’s needed at all. Is the Facebook pixel needed? Source: The Importance of the Facebook Pixel
Always a provocative voice making for an interesting read. Sums up the state of the market at the end of the year very well. We were right on: Wearables and 3D printing – calling them out as headfakes months before their respective stocks plunged. We were right on: Jet.com. The startup was purchased by Walmart […]