The web leads the way

as this article in eMarketer.com – Online to Account for Majority of US Travel Market
clearly shows. Websites are now used for more than just planning and research but for booking. One result that surprised me is the fact that web 2.0 tools don’t seem to be important factors yet in creating loyalty for online travel sites. This begs the question of how fast travel sites will offer such features on their sites if they don’t see an immediate customer demand for them.