With all the design talent

A new logo for Italy is all they come up with?

I’m not impressed by either logo or slogan and the website seems to me like one of those expensive productions by a design focused agency that might know the latest tools and gadgets but doesn’t seem to understand what it takes to make it easy for potential visitors to plan a visit and then book the trip right on a destination website. It’s all about design and cool features rather than about ease of navigation based on a logical architecture and result oriented interaction. Too bad, really for a great country and top travel destination.