The Power of Brand

I find this a very apt description of what is happening in today’s connected marketplace and how brands are viewed and how perceptions about them are formed before the brand owner ever has had a chance to get involved. This is what I mean when I say that organizations have to join the conversation and can forget about ever gaining control over it.
Trying to influence it is possible but only by action reflecting in a positive way on the brand.

As a DMO I hope your brand doesn’t stink, otherwise you’re going to have a heck of a time trying to correct it in the wake of the sonic boom!

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