Marketing to the Long Tail

below is what I consider the key sentence in this informative article on ClickZ.com

The way forward is to integrate your message into consumers’ conversations. It’s about integrating your campaign into the social networks your potential customers frequent.

As I’ve stated a number of times, the time of one-way communications is over and organizations need to enter into a dialog and connect to be heard and be effective.

Technorati Tags: conversation, marketing, long tail, social networks, social web, travel 2.0