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About three decades ago a similar thing happened to the Swiss watch industry when…

About three decades ago a similar thing happened to the Swiss watch industry when they missed the digital watch explosion caused by the Japanese. With Swatch they were able to regain their strong position in the non-luxury segments. Steve took our Jobs, says Finnish Prime Minister | Cult of Mac Most of us couldn’t have(…)

It's been broken for quite some time

The initial pushback against the radical changes caused by the rise of the social web came especially from the C-suite and their hired PR hands! Now, they finally start to come around and none too soon, I might add. ‘Traditional Marketing Is Broken,’ Declares Richard Edelman | The Content Strategist, by Contently In Chicago today, the(…)

What is Digital Marketing?

Digital marketing industry is booming these days. It has changed the perception of the business owners, marketers and promoters. In the present time marketing experts are relying more on digital marketing techniques. Source: http://visual.ly Share this with your friends: Want to link to this page? Here is the link: Embed this on your site. Just(…)

Personalization will make them an even more formidable competitor to the traditional…

Personalization will make them an even more formidable competitor to the traditional accommodation providers. In addition, some local hosts will be able to provide in destination tips and make recommendations further adding to the value proposition. Airbnb wants to recommend trips to users before they even start to search for them — Tech News and(…)

Great detailed post with a ton of information on the topic of social customer service….

Great detailed post with a ton of information on the topic of social customer service. Should even have some positive stats for the ROI crowd! What social customer service is really worth: stats You probably already know the marketing value of social media. You probably already know certain vanity metrics of social media. You possibly(…)

That's the basic problem for many when it comes to the social web

That's the basic problem for many when it comes to the social web

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Smart B2B Move by Priceline

This company has been on my radar screen since they first started. They offer innovative solutions to independent hotels. This acquisition gives Priceline a tool to gain insight into that huge market. Priceline buys Seattle hotel marketing startup Buuteeq – GeekWire   Buuteeq powers the Web site and apps for travel company Explora Buuteeq, a(…)

How to get a Five Star Reputation

A final note in part five is actually a key success factor. A business needs a system in place that first of all makes every employee aware of the importance of great customer service and second actively solicits positive reviews to post on relevant social sites.  This is what will result in a five star(…)

This is easily one of the best articles on the topic of ROI I've read in a long…

This is easily one of the best articles on the topic of ROI I've read in a long time. Here's a key quote:  Is "return on investment" an accurate way to measure marketing effectiveness? Sadly — and perhaps even shockingly to some — the answer is no. ROI's roots are in evaluating one-time capital projects.(…)

This article makes some very important points on the integration of web development…

This article makes some very important points on the integration of web development and design that remain relevant even in today's world of ever more dominant mobile web consumption. Web development tips that drive brand engagement – iMediaConnection.com June 23-25, 2014. Salt Lake City, Utah Join senior brand marketers to discuss strategies and tactics related(…)