You are currently browsing the Marketing on the Smart Web weblog archives for January, 2005.

Breaking News

Airlines Add Features to Web Sites, and who will be next?

JEB @ January 17, 2005 #

Here’s a story about a subject that I’ve given some thought to for quite a while. Any player in the supply chain can become the first point of contact for an online traveler to start the trip planning or purchasing process; airline, hotel, car rental company or destination. Who will leverage that position and offer [...]

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Click to fly - or rather Click to vacation!

JEB @ January 14, 2005 #

This article Click to fly - Express Computer offers one of the better definitions of “dynamic packaging”, the buzzword that in ‘04 made it even into the general media such as the Wall Street Journal.
It certainly is the next big thing in online travel, especially when defined properly as in this article. Two key aspects [...]

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Agencies survive online travel sites

JEB @ January 12, 2005 #

This headline and article caught my attention.

Agencies survive online travel sites:

January 10, 2005

When a large meteorite hit the Earth long eons ago, scientists say the fate of the dinosaurs was sealed.

And when the Internet hit the travel industry much more recently, some wondered what fate awaited traditional travel agencies as heavy objects like Web-based Expedia, [...]

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Is the trend your friend ?

JEB @ January 8, 2005 #

Similar comments as the one below have been made recently on future travel trends, especially for the high end segment of the market.

How will this be reflected in online travel. It seems to me that a lot of products offered on the major websites are geared to the middle of the road market and the [...]

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The Start of What’s To Come Next ?

JEB @ January 3, 2005 #

Is this the Year when major new developments are going to occur in the online travel space?

The previous posts included a basic thought paper on how I view the position of destination marketing organizations in the online travel space and how they best address the challenges of new hybrid consumer planning & purchasing behavior.

The Financial [...]

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FT - Letter to the Editor

JEB @ January 3, 2005 #

Web-based travel companies must evolve to continue offering value

Published: August 18 2004 05:00 | Last updated: August 18 2004 05:00

From Mr Joseph E. Buhler.

Sir, With reference to Comment & Analysis (August 16): online travel companies have had the staying power, and have not become victims of the post-bubble bust, because travel is an ideal service [...]

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Run aground: how the climate turned competitive for online travel companies

JEB @ January 3, 2005 #

The article below appeared in The Financial Times. My letter to the editor was published a few days later and you can read it in the next post.

By Matthew Garrahan
Published: August 16 2004 05:00 | Last updated: August 16 2004 05:00

From online pet shops to trendy fashion “e-tailers”, the end of the dotcom boom in [...]

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21st Century Travel Distribution

JEB @ January 3, 2005 #

Here’s an article on what’s required for successful destination marketing with a majority of potential visitors researching and planning their vacation on travel sites, especially destination sites.
Download 21stCenturyDist.doc
SHARETHIS.addEntry({ title: “21st Century Travel Distribution”, url: “http://buhlerworks.com/wordpress/2005/01/03/21st-century-travel-distribution/” });
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