Much media coverage has been given the new and not so new travel search sites. WSJ - Ready for takeoff? is one of the latest. In some cases they have been called new travel sites and been compared to companies such Expedia, Travelocity and Expedia, from which they are, of course, very different. Rather than [...]
This article: JetBlue advocates and practices direct supplier relationships is the second one in recent weeks announcing a supplier entering the market as it’s own tour operator offering the entire vacation experience as a bundled package to it’s customer. The earlier one was about Starwood Hotels & Resorts doing the same.
It clearly shows, that suppliers [...]
UK Holiday Makers Face Unhappy Times Due to Poor Web Customer Service
Reading this item in Internet Travel News I asked myself, why is it that the travel industry manages to transfer bad habits of the old offline world to online?
Is it any wonder that many potential leisure travelers are frustrated, not only with the online [...]
The package market is getting more crowded every day.
Here’s another supplier site that offers brand loyal customers a one stop shopping experience SPG Vacations - Starwood Prefered Guest
Today Starwood announced their own dynamic packaging effort with the SPG Vacations site, offering their customers a one-stop shopping experience for air and car rental in addition to [...]
TTI’s spring conference to be held on April 12 in London promises to “Lift the lid on dynamic packaging”.
That headline made me perk up, as this is one of my pet subjects I’ve been paying attention to since before the term actually became the buzz word of the industry. I remember the days in 2001 [...]
This is another interesting development. Print media in a tie up with a leading online travel site:
Read more about it at HotelMarketing.com
Today’s hybrid consumer needs to be reached at many different touch points across channels and this could lead to interesting marketing campaigns conducted off-line in print with conversion online at the travel site. Of [...]
This news item from Hotelmarketing.com caught my eye and I couldn’t help but comment below:
Operators are bamboozled by search engine optimisation tactics, and see the issue as the biggest hurdle to competing effectively online.
This is according to a survey released this week by the European Tour Operators Association (ETOA). When asked what the biggest challenge [...]
Posts
