Travelocity could grow market share to 23% in 2005.
Reading this in conjunction with the last post, it looks to me that the strategy of adding value and stressing customer service elements in their marketing, Travelocity recently embarked on starts to pay off in their growth prospects. If they succeed in eating into Expedia’s market share [...]
MediaPost Publications - Merrill Lynch: Online Travel Bookings To Surge
The growth prospects for online travel remain positive and considering the previous post, if online travel players manage to a) sell more of their product to an already converted buying public and b) can devise strategies to convert more browsers into becoming online buyers the [...]
destinationCRM.com: Online Travel Reservations Are Missing The Boat.
Taking it as a given that no marketer can capture 100% of a potential audience, it seems to me looking at the demographics that online travel companies have been able to sell their products to the best segment of the market, people with higher income, higher propensity to [...]
Not a surprising decision at all. Why would Travelocity be interested in supporting the trend to commoditization of the travel product which is the obvious result of the meta search engines !
Link: Travelocity, Yahoo! renew partnership - but not for FareChase.
As Travel Weekly reported, Travelocity extended its contract one year, through 2006, as the exclusive [...]
Your Very Own Personal Air Fare - New York Times:
Interesting strategy to differentiate a commodity product combined with an ingenious way to collect useful customer data and preferences to tailor future offers based on that knowledge. Could this become a model for other travel suppliers? Quite possibly.
SHARETHIS.addEntry({ title: “Mass Customization in Travel”, url: “http://buhlerworks.com/wordpress/2005/08/09/mass-customization-in-travel/” });
Sphere: [...]
reads a headline in today’s Wall Street Journal about the acquisition by E*Trade a leading online broker of Harrisdirect one of their competitors. Among the reasons given is the opportunity to offer a wider choice of online financial products and services to their client base. Interesting to note is the shift of revenue at E*Trade [...]
Sabre Enhances Sabre Vacations Agent Tool with Travel Impressions Tour Inventory:
Travelocity and MasterCard Offer Free Zagat.com Subscription When Booking a TotalTrip Vacation:
Both these articles show that the online industry is clearly looking for ways to move away from selling commodity type single travel components purely based on price to a more profitable model. Service enhancements [...]
Fare jumping: Although you see it, you don’t get it.
Another reality in a marketplace dominated by the constant search for the absolute lowest price….! What’s so surprising here? Nothing different than browsing around a department store, finding the lowest priced shirt, only two or three left but you decide not to buy it right away [...]
Expedia spinoff comes at tough time for sector.
The online travel game got harder. Especially for Expedia. Not only is the company under pressure by airlines and hotels to lower its fees, it is also loosing market share to Travelocity and Priceline as it cuts advertising expenses to maintain profitability.
SHARETHIS.addEntry({ title: “The rules of the game [...]
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