The New Landscape of Online Trading
reads a headline in today’s Wall Street Journal about the acquisition by E*Trade a leading online broker of Harrisdirect one of their competitors. Among the reasons given is the opportunity to offer a wider choice of online financial products and services to their client base. Interesting to note is the shift of revenue at E*Trade derived from online trading from 100% in 2000 to 18% today, as the company has started to offer more and more banking products to their client base originally only looking for the lowest cost online trading opportunity.
A similar shift will have to take place in online travel if market players want to continue to expand not only market share but produce profitable long term growth.
