You are currently browsing the Marketing on the Smart Web weblog archives for October, 2005.

Breaking News

Cendant Break-up continued…..

JEB @ October 25, 2005 #

Cendant’s Shares Slide on News of Breakup Plan - New York Times:

Looks like yesterday’s hunch was the right one:
In an interview yesterday, Mr. Silverman said he chose to stay most involved in that unit because it probably had “the most upside but also the greatest challenges.”
In particular, the travel division faces powerful resistance from its [...]

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Cendant Break Up

JEB @ October 24, 2005 #

Conglomerate Reverses Field; Plans Breakup - New York Times:

What’s striking to me in this breakup, is the choice of company that Henry Silverman has chosen to lead - travel distribution. While I’m certainly not privy to what led to this choice, it seems significant in that it tells me he must consider it the most [...]

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Site 59 unveils new booking tool

JEB @ October 17, 2005 #

:: Travel Weekly :: :

This looks very much like another step by Travelocity in the right direction, away from the commoditization of online travel by offering added value. This buying tool enhances the customer experience quite significantly and I venture the guess that travel shoppers using this tool might even be willing to pay a [...]

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Vacation Package Sales

JEB @ October 6, 2005 #

Link: eyefortravel.com - Travel Distribution News, Events and Analysis.
The functionaliy touted by Travelocity here for vacation packages is really quite  limited in terms of customer focus and flexibility. What is still missing is the possibility to combine multiple destinations in one itinerary, e.g. a European or Asian trip.
Just imagine how larger the growth and potential [...]

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It’s becoming more obvious all the time….

JEB @ October 6, 2005 #

Link: Customers to drive travel demand patterns.
Another article talking about the need for a customer centric approach being necessary to grow online travel in future.
At a recent industry gathering I was quite struck by the lack of awareness among participants of this topic and how important it is to offer customers a vastly improved online [...]

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