You are currently browsing the Marketing on the Smart Web weblog archives for February, 2006.

Breaking News

Web travel bookings cut out middlemen

JEB @ February 21, 2006 #

It is really no surprise that Web travel bookings cut out middlemen. After all the web is all about reducing friction and making markets more transparent. The online travel agencies were the first to offer web based purchasing options for travel services, way before suppliers even had websites. This was followed by what can now [...]

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Looks like the right decision.

JEB @ February 17, 2006 #

Expedia plans to continue investments during 2006 - MarketWatch
This makes a lot of sense in view of my previous posting today. An improved planning and purchasing experience can only be achieved by a better website performance which will require investment in new technology, especially for true dynamic packaging. This in turn will allow online travel [...]

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The low hanging fruit has been picked…

JEB @ February 17, 2006 #

Expedia Seen Range-Bound Through 2006.
Piper Jaffray cut the price target on the online travel agency to $23 from $26.

To anyone who has followed the online travel market for a few years this is not a surprising development. As I’ve commented previously, Expedia and it’s online agency competitors are intermediaries in the industry, an industry that [...]

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This seems like a good start..

JEB @ February 10, 2006 #

North America heads Kuoni dynamic packaging overhaul.
Long-haul tour operator Kuoni has unveiled the first stage of a dynamic packaging function on its website, covering USA and Canada, with other regions expected to follow in the coming weeks.

Great to see a leading tour operator starting this effort and embrace the idea of giving customers control over [...]

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