You are currently browsing the Marketing on the Smart Web weblog archives for August, 2006.

Breaking News

Here’s an innovative move

JEB @ August 29, 2006 #

Ski.com goes three-dimensional
This looks like a great new tool for ski resort visitors. The more real the skiing environment is presented the easier for skiers to get an idea of what their experience will be like. This 3D map is a cool way to do that. Once it has all the elements in place it [...]

More on page 117

Typical of the confused media coverage

JEB @ August 22, 2006 #

This latest article in a trade media
Advertising Age - MediaWorks - Marketing Reality Check: Blogs, Pods, RSS
is pretty much the standard fare for the confused coverage of the new media by the traditional media. This anecdotal quote of a Denver couple for not having heard of a podcast doesn’t mean anything. Here’s a more [...]

More on page 116

Writely, a great tool

JEB @ August 21, 2006 #

We already know how wide ranging Google’s services are. They recently acquired Writely.This is a very convenient browser based word processing application. It has similar functionality as Word.
What’s great is the ability to collaborate on editing with selected colleagues, publish documents, post them to blogs (like this one was) and a host of other useful [...]

More on page 115

What’s this Web 2.0 about?

JEB @ August 21, 2006 #

Well, here’s the Cheat Sheet: Web 2.0 where you can find out more about it.
Of course, as with so many innovations, the jury is still out about how successful this will be, but by the looks of it there’s a lot to it, including the impact on the online travel industry.

technorati tags:Web2.0, travel2.0

SHARETHIS.addEntry({ title: “What’s [...]

More on page 114

Will the market be ready this time around?

JEB @ August 21, 2006 #

European site offers custom bookings
Interesting how sometimes things don’t change. Here’s a company that does exactly what EuroVacations did six years ago, offering custom designed, multi-destination European packages. The interface looks eerily familiar as does the functionality.
It will be interesting to see if the market will be ready to accept this concept now after six [...]

More on page 113

Consumer-Generated Content Replacing Expert Reviews

JEB @ August 19, 2006 #

Blogs, Wikis, Forums Sway Consumer Opinion, Research Shows
This is another article on how the online world is changing and that includes online travel and in turn destination marketing. Consider your DMO as the “Expert” and you will soon realize that when consumers are increasingly paying attention to and consider in their decision making on [...]

More on page 112

Starwood Virtual

JEB @ August 19, 2006 #

Adotas » Starwood Debuting Hotel Chain Virtually
In today’s world of social networking, tags, user generated content and more, this seems like an innovative branding excercise by Starwood. Will there be virtual destinations soon? Likely, as these hotels have to be located somewhere in cyberspace. Interesting development to follow.

technorati tags:virtual, travel2.0, Web

SHARETHIS.addEntry({ title: “Starwood Virtual”, [...]

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L9 are the guys

JEB @ August 16, 2006 #

L9.com - Web Site Development for Credit Unions. A Credit Union Service Organization designing and building content-managed sites to include 3rd-party integration, online banking, member interaction, and more.
this is the greatest credit union solution on the planet

technorati tags:creditunions

SHARETHIS.addEntry({ title: “L9 are the guys”, url: “http://buhlerworks.com/wordpress/2006/08/16/l9-are-the-guys/” });
Sphere: Related Content

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Here’s a great take on this topic

JEB @ August 9, 2006 #

The Network Effect of Tagging and Trip Planning - By John Bray
Social networking and consumer-generated content are cornerstones of Travel 2.0. Whether for purely time-starved, or simply voyeuristic reasons, consumers are increasingly turning to tagging, a mashup of both social networking and consumer-generated content, to sift, sort, and share information about travel planning and buying. [...]

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Here’s another great take…..

JEB @ August 9, 2006 #

on the influence of Web 2.0 on the travel industry

The Network Effect of Tagging and Trip Planning - By John Bray
Social networking and consumer-generated content are cornerstones of Travel 2.0. Whether for purely time-starved, or simply voyeuristic reasons, consumers are increasingly turning to tagging, a mashup of both social networking and consumer-generated content, to sift, [...]

More on page 108