Destination Marketers Shift Their Digital Spend
It seems that DMO are blaming online media for not working effectively. I would argue that the reasons this can be the case is that a lot of online advertising is placed on the wrong sites or probably even more likely what happens when an interested traveler clicks is not [...]
Travel dreams are not a commodity like airline seat
For too long travel agents have viewed the web as the enemy. It was never assured that agents would be replaced, unless they were order takers for airline tickets which, of course, too many were only a few years ago. Now increasingly they are becoming destination specialists [...]
Problems with travel websites send many people to agencies
By and large it is true that more complex trips are still hard to book on a single website and the planning process is very time consuming and often frustrating. It’s actually surprising that online travel technology has not further advanced by now to make this easier. [...]
Technology: Are online travel sites lagging behind?
The experience of buying travel online is certainly not what it could or should be in about the tenth year of the web as a commercial tool. Of course, it’s easy to buy a single destination trip to a place that you already know and you can do that [...]
All We Got Was Web 1.0, When Tim Berners-Lee Actually Gave Us The Web
As with any development on the web, there’s hype, controversy, ranting and raving…… make your own decision about how important, or not, this development is to your marketing effort. DMO in the Age of Web 2.0 is my own take on it.
SHARETHIS.addEntry({ [...]
Great graphic. Just imagine how this is
changing marketing as we know it…..!
SHARETHIS.addEntry({ title: “This is what Web 2.0 is all about….”, url: “http://buhlerworks.com/wordpress/2006/09/08/this-is-what-web-20-is-all-about/” });
Sphere: Related Content
trendwatching.com: STATUS SKILL
As always these guys provide thought provoking stuff. This trend they call Status Skills ties very closely into what’s happening in travel, one of the most experiental activities there is. More and more people are not interested in being a "tourist" but a traveler, explorer, adventurer, participant; whatever you want to call it. [...]
:: Travel Weekly - The National Newspaper of the Travel Industry
This article about Travelocity providing Maryland with a booking engine, shows how things are changing - albeit slowly -Â in the world of destination marketing. It could have been written in 1999. This is when MySwitzerland.com was launched by the DMO of that country and [...]
Competing in online travel
one stop shopping is about as far off as ever. Sure, you can go to Kayak or Mobissimo or FareChase to get referred to another site for either your air or hotel or car, then what? On one site you get the cheapest air but not the best hotel rate, so you [...]
Technology News: Internet: Wiki Your Way to a Well-Planned Trip
"Wiki Your Way to a Well-Planned Trip"
This article and podcast describes the challenge of what a number of sites such as wikitravel.org, world66.com or VCarious.com are trying to achieve in the travel planning space. Site traffic, and more importantly active user participation by many, to make [...]
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