Boston wooing foreign tour operators
I sincerely hope that Boston is not relying only on tour operator brochures to get a bigger share of foreign tourists. This sounds like a line right out of the ’90s or earlier, when there was no internet.
If that’s a DMO strategy then no wonder the figures are down. A majority [...]
Diller takes the prize for paid the most
I know this is a bit off topic, but isn’t this just another blatant sign of how out of whack today’s CEO compensation is with the company performance and it’s share price? Come on, look at Expedia the past year! If that’s worth this kind of money - [...]
Joystar begins beta test on VacationCompare.com
I have my doubts about the effectiveness of the system described here. Two issues come to mind. First, how well will the lead recipients respond, both in terms of time and quality of advice and second, will customers really want to be dealing with proposals from different agents that maybe [...]
Top 10 Secrets of the Marketing Process
Great list to remember by all marketers…..
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This article in Travel Weekly shows that DMO are starting to realize that in order to compete for business in a competitive marketplace they have to offer potential visitors to their destination the opportunity to buy and not pass them on to third parties at the risk of eventually losing that booking to a competitor [...]
Travelers take their vacations to the Net - USATODAY.com
these new tools for user generated content and feedback will certainly have an impact on how travel information is collected and viewed but it will take a while until it becomes clear if they will be able to replace the supplier and destination information. Who would want [...]
Tourism goes techno | EastValleyTribune.com
These tools are increasingly being used by DMO to provide information in the preferred format for today’s traveler. Switzerland is another destination that offer these downloads. What better way to preview the destination and then explore it with your own personal guide right in your pocket.
Plus, it saves quite a few [...]
Top Stories & Trends - USTOA Survey Reveals Sources of Vacation Information
as to the where travelers inform themselves - the web has been the leader for quite some time. When you add the fact that word of mouth is now increasingly enhanced by word of mouse via blogs, tags, feedback sites etc. the path seems [...]
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