You are currently browsing the Marketing on the Smart Web weblog archives for November, 2006.

Breaking News

A worthwhile goal

JEB @ November 27, 2006 #

Improving the U.S. Image Abroad
I applaud any initiative in this directon and can only wish the travel industry the best of luck. Based on past experience with Switzerland I know this is an enormous task. That country which by an large has a very positive image abroad, came under criticism in the past from visitors [...]

More on page 160

Not surprising, but….

JEB @ November 25, 2006 #

Over 50% of Vacations Now Planned Online
it begs these questions:
- what kind of site does that planning process start?
- what happens on that site to move the traveler along the path from planning to booking?
- how many more sites need to be visited until the trip is booked?
My guess is that if the planning [...]

More on page 159

Looks like putting up a brave front to me

JEB @ November 22, 2006 #

Travelport relies on diversity to compete
after having overpaid for acquisitions to the tune of about $ 1.2 billion they sure face giant hangover and maybe this is the strategy to go but the jury is definitely still out. They are a typical intermediary albeit one with long supplier relationships, especially Gulliver’s, but still a company [...]

More on page 158

And growth continues in online travel too….

JEB @ November 21, 2006 #

U.S. Non-Travel E-Commerce Spending By Consumers Increased 23 Percent in Q3 2006

Although the travel category shows lower growth figures than others, it comes from a much larger base as it remains by far the largest single category online and will continue to be for quite a long time. In 2006 total sales will exceed [...]

More on page 157

It’s a sure thing.

JEB @ November 20, 2006 #

Nonstop Growth for Online Travel
This prediction doesn’t surprise me at all. We can argue about the exact number five years out, but the fact remains that travel is moving inexorably online, even if growth rates might slow down. With more innovation coming at an ever faster speed it’s a trend that will not be reversed. [...]

More on page 156

Another interesting technology is offered by

JEB @ November 19, 2006 #

Cadabra a New Zealand based company. Targeted at tour operators for selling complex products, I got the impression that their functionality would be well suited as an integrated planning tool on DMO sites. It allows map based online planning and customization of trips than then can be booked as well. A demo of the product [...]

More on page 155

More stuff from the PhoCusWright Conference

JEB @ November 19, 2006 #

Tech~Surf~Blog

is where you can find more interesting comments about last week’s conference and some of the interesting presenters. Very revealing is Graeme’s comment about how "with-it" the travel space is when it comes to Web 2.0, especially considering he is a tech blogger.

 
SHARETHIS.addEntry({ title: “More stuff from the PhoCusWright Conference”, url: “http://buhlerworks.com/wordpress/2006/11/19/more-stuff-from-the-phocuswright-conference-2/” });
Sphere: [...]

More on page 154

More stuff from the PhoCusWright Conference

JEB @ November 19, 2006 #

Tech~Surf~Blog

is where you can find more interesting comments about last week’s conference and some of the interesting presenters. Very revealing is Graeme’s comment about how "with-it" the travel space is when it comes to Web 2.0, especially considering he is a tech blogger.

 
SHARETHIS.addEntry({ title: “More stuff from the PhoCusWright Conference”, url: “http://buhlerworks.com/wordpress/2006/11/19/more-stuff-from-the-phocuswright-conference/” });
Sphere: [...]

More on page 153

Why not integrate this into your DMO site?

JEB @ November 18, 2006 #

Viator.com relaunches with Web 2.0 features
One of the best presentations at the recent PhoCusWright Executive Conference was by Rod Cuthbert the CEO of Viator. His company has managed to make all those important elements of a vacation bookable in advance. But what impressed me most is his company’s take on travel, namely that visitors want [...]

More on page 152

PhoCusWright’s Executive Conference and some thoughts on DMOs……

JEB @ November 17, 2006 #

Another PhoCusWright Executive Conference is history and what an experience it was. In keeping with the them of “Travel 2.0 confronts the Establishment”, this truly was a 2.0 conference in terms of innovation in structure and staging. From everywhere in the entire conference area, including the trade show floor, and terrace for laptop users [...]

More on page 151