You are currently browsing the Marketing on the Smart Web weblog archives for November, 2006.

Breaking News

Disintermediation is alive!

JEB @ November 10, 2006 # Comments

Expedia’s Earnings Decline 28% As U.S. Bookings Growth Slows

These disappointing results prove that there remains a lot of truth in the fact that intermediaries are being squeezed and the only way out is through added value. This maxim remains as true as ever and applies to the mom and pop travel agent as well [...]

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There’s probably some truth in it….

JEB @ November 10, 2006 # Comments

The Top 10 Lies of Web 2.0
A timely list of what might at least be partially true, but it’s too early to tell. There has already been an impact at least on travel research and planning. The actual buying experience, however, hasn’t improved much over the past. It will require improved technology and integration with [...]

More on page 149

How about travel?

JEB @ November 9, 2006 # Comments

Visual Search Engine Like.com Launched · MarketingVOX
This could have a future impact on travel buying too. Imagine looking at a website with photos of interesting places, like a Flickr collection, and thinking - "hey, I’d like to visit that place" - do a picture based search that tells you where the location is and takes [...]

More on page 148

Some amazing stats

JEB @ November 9, 2006 # Comments

Hitwise: One in 20 Web Visits Go to Social-Networking Sites · MarketingVOX
One in 20 is a huge number and the growth rates are pretty impressive too. The article also mentions travel as one of those categories receiving increased traffic from these sites. This will have significant impact on online purchasing paths down the road.

 

Sphere: Related [...]

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Hallo France, helo Espana…..?

JEB @ November 8, 2006 # Comments

Top Stories & Trends - Australia, U.S., Italy Rank Highest as Country Brands
Interesting, but flawed study in my opinion. I just can’t take seriously a ranking of country brands that doesn’t have France or Spain in the top ten. Good for the Aussies, but I guess not to be taken at face value. For those [...]

More on page 146

The impact of the web

JEB @ November 7, 2006 # Comments

was not addressed in the reports mentioned in my two previous postings and in my opinion it will have quite a significant impact on how the Chinese traveler will plan and purchase travel in future. Today online travel is growing at a rapid pace, with cTrip and eLong dominating the space. The web, however, is [...]

More on page 145

The prospects for China as a source market

JEB @ November 7, 2006 # Comments

World Tourism Organization (WTO) - (Travel Daily News)
As mentioned in my previous post, these findings show a similar trend as for the Japanese market.
Once you deduct trips to HongKong and Macau, which today shouldn’t even be counted as foreign trips, and then those to nearby Asian countries, the numbers become much less staggering. Let’s [...]

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UK & Europe unprepared for boom in Asian tourists

JEB @ November 7, 2006 # Comments

World Travel Market (WTM) - (Travel Daily News)
"Plus ca change….." Funny, how some things never change. I heard these very same arguments 25 years ago about the Japan outbound market then in a rapid growth phase and dominated by the ubiquitous flag waving groups in motor coaches racing across Europe in search of the major [...]

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DMOs under threat

JEB @ November 7, 2006 # Comments

Wired Travel News - November, 2006
I share the authors viewpoint and have been known to express a similar one.

"It takes one to know one", or something along those lines is an old saying, and both Roger and I worked for DMOs in the past and have first hand experience of both their mindset [...]

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This gnome has legs…..

JEB @ November 7, 2006 # Comments

Travelocity’s gnome becomes a profit center
I must admit that at first I wasn’t impressed by him but it seems I’m in a minority as it seems he’s running strong….! Maybe it’s the fact that I’m from Zurich, home of the gnomes with a less friendly image, but most likely more profit under their belt than [...]

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