“Designing emotions in online travel”
What’s more about emotion than travel, so it sounds only logical that this aspect is getting its due in the build of travel websites. Not having read the book I can’t comment on what it covers in detail but judging by the article they seem to be on the right track [...]
Business.view | Blogging bosses | Economist.com
A bit off my main focus, but this article on Davos Man (Woman) embracing blogging just doesn’t seem to jive with me. Wouldn’t consider it must reading. Most of these CEOs would have their communications / PR hacks write it up anyway. What’s novel and new about that? It’s the [...]
Travelocity to focus on the entire trip
I normally don’t use my blog to highlight my previous work experience, you can read it in the about page, but reading this article just reminded me about what we tried hard to accomplish six years ago at Eurovacations.com and failed to succeed at. It all seems to come [...]
Seth’s Blog: Two kinds of people in the world…
Very simple, but so often overlooked by marketers, including destinations. Decide who you want to attract and then don’t worry about the “complainers”. I’m talking from experience with what used to be, and probably still is, called an “expensive destination” - Switzerland. People, especially travel agents, used [...]
MarketingSherpa : Marketing Wisdom Report
the free report with quotes from marketers about what worked best for them in various categories is here. Who knows, you might find some strategies and tactics useful in your own marketing.
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trendwatching.com: December 2006 trend briefing
As always, these guys have a finger on the pulse on what’s likely to happen. Especially relevant is item two on transparency tyranny. Very much what we can see developing rapidly.
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with this latest provocative but very sensible comment from Seth’s Blog: Electable vs. Marketable
As always, Godin provides innovative thought on what are actually quite obvious and basic marketing issues. This one is as valid in destination marketing as any other area. You’re not in the business to get elected. Think about it and follow this [...]
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