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Here’s another no brainer
Seth’s Blog: Two kinds of people in the world…
Very simple, but so often overlooked by marketers, including destinations. Decide who you want to attract and then don’t worry about the “complainers”. I’m talking from experience with what used to be, and probably still is, called an “expensive destination” - Switzerland. People, especially travel agents, used to be shocked when I told them that the country wasn’t for everyone and that it couldn’t possibly compete mainly on price.
Why are there BMW’s and Chevys or Honda Civics or Toyota Camrys? If all you want is reliable transport you’re not going to buy the Bimmer. Same with destinations.
JEB @ January 15, 2007