is what Magnify.net, now in public beta, allows anyone to do.
It’s is a great way to not only integrate YouTube videos on your own website but allow users to upload their own.
This makes it a tool for DMOs to enable user generated content to be easily posted on their site and to start their own [...]
Is the headline of Peter Rip’s EarlyStageVC blog post. He explains that the leading lights in the VC world are already moving beyond what is now an established phase of the internet, commonly described by the term web 2.0
I especially like his description of the web today resembling MS-DOS more than MS-Windows. I’ve often used [...]
I find this a very apt description of what is happening in today’s connected marketplace and how brands are viewed and how perceptions about them are formed before the brand owner ever has had a chance to get involved. This is what I mean when I say that organizations have to join the conversation and [...]
This column by Rob Lovitt on MSNBC describes some of the issues of what’s generally called user generated content or social media very well. Individual comments are based on personal bias and may not be representative. It’s the cumulative effect that provides the value. Whether organizations like it or not, this is the new reality [...]
Online Travel Path May Get Bumpy
How quickly this market is changing. In less than a decade OTAs are facing slower growth and need to address the supplier threat at an ever faster clip while dealing with all the other challenges thrown up by what is now called Travel 2.0 and it’s impact.
It’s amazing how the [...]
Race To Build The “Distributed Bookings” Platform For Services:
Travel reservations are extremely complex to do well, especially when multiple components like air, hotel, car or rail have to be combined for a total trip package. The leading online travel companies have spent hundreds of millions of dollars in the past seven or so years to [...]
about The value of DMOs as long as these organizations do not adapt to what is no longer that new of an environment.
In the past, a position of “neutrality” and just being an impartial information provider to both potential visitors and the travel industry intermediaries might have been valid due to a lack of alternatives [...]
Think Outside ‘the’ Web Site for Post-Click Marketing covers the interesting subject of site content overload.
In my own opinion a large number of DMO sites are suffering from that malady, very often due to political reasons, both perceived or real, that require them to please everyone. Usually it’s the customer or site visitor that suffers.
One [...]
that Marketers Increasingly Use Social Networking Sites is further proof how important it is for organizations to join the ongoing conversation about their industry, market sector or brand.
Travel and tourism organization enjoy a great advantage here. Not only is online travel the largest vertical on the web but it is a subject that people love [...]
Bill Geist’s Zeitgeist: Why We Do What We Do
describes what should be the essence of travel. It’s about the authentic experiences that at least seem to be harder to find these days. I remember the wise words of the man who hired me thirty odd years ago. Dr. Werner Kaempfen, the then head of Switzerland’s [...]
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