The Power of Brand
I find this a very apt description of what is happening in today’s connected marketplace and how brands are viewed and how perceptions about them are formed before the brand owner ever has had a chance to get involved. This is what I mean when I say that organizations have to join the conversation and can forget about ever gaining control over it.
Trying to influence it is possible but only by action reflecting in a positive way on the brand.
As a DMO I hope your brand doesn’t stink, otherwise you’re going to have a heck of a time trying to correct it in the wake of the sonic boom!
Technorati Tags: conversation, destination marketing, brand, tourism
