You are currently browsing the Marketing on the Smart Web weblog archives for April, 2007.

Breaking News

Spare us the sight…..!

JEB @ April 30, 2007 #

You Call This Transparency?

My theory on this is that a majority of corporations will continue to pay lip service to transparency and the case studies cited in the article show perfectly the prevailing mindset. Of course, there will be pioneers but they will remain a minority for some time to come. Command and control [...]

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Mainstream?

JEB @ April 30, 2007 #

Web 2.0 Websites Account for 12% of US Web Traffic · MarketingVOX

Looking at these statistics might give the impression that web 2.0 is not quite mainstream yet and many would certainly agree. The vast majority of users are still "viewers" rather than "contributors", including in the travel category in which travel 2.0 tools are proliferating [...]

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Travel 3.0 Utopia?

JEB @ April 26, 2007 #

could be the subtitle of this article in Travel Daily News as the reality it describes is still quite a ways off from being realized. The combination of web 2.0 tools with dynamic packaging functionality, allowing users to self-determine their entire vacation trip on one single site is certainly close to the “holy grail” of [...]

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Predictions for a Web 2.0 social experience

JEB @ April 23, 2007 #

by Ben Hunt describes a future scenario for a more useful - or common sense - web that makes similar arguments as I’ve raised in my own paper posted today. It’s creative approach to finding improvements based largely on existing technology.

Technorati Tags: social web, web 2.0

SHARETHIS.addEntry({ title: “Predictions for a Web 2.0 social experience”, [...]

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Between Web 2.0 and a Common Sense Web

JEB @ April 23, 2007 #

is the title of a paper I’ve written for our L9 partnership. You can find it here. The subject matter is relevant to any industry or business.

Technorati Tags: innovation, marketing, web 2.0, web 3.0

SHARETHIS.addEntry({ title: “Between Web 2.0 and a Common Sense Web”, url: “http://buhlerworks.com/wordpress/2007/04/23/between-web-20-and-a-common-sense-web/” });
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We have come full circle

JEB @ April 22, 2007 #

as Uwe’s blog just about sums up pretty well what lies at the heart of the web 2.0

Technorati Tags: marketing, social web, web 2.0

SHARETHIS.addEntry({ title: “We have come full circle”, url: “http://buhlerworks.com/wordpress/2007/04/22/we-have-come-full-circle/” });
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Big Four - Consolidation will not deliver ‘experience’

JEB @ April 20, 2007 #

Travolution.co.uk writes and I agree with Kevin’s comment on this subject.
I’ve long held the opinion that the major European “legacy” tour operators would move seriously online only in response to market pressure by the U.S. owned major OTAs. This has now happened and led to the recent mergers among the majors.
There are three advantages these [...]

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Executives Remain Wary of Web 2.0

JEB @ April 20, 2007 #

as this McKinsey report shows. It’s a reality check showing how the mainstream corporate world, still controlled by my generation - the boomers - is not jumping on any bandwagon with great enthusiasm soon. There is too much legacy to protect and risk to be minimized. As reported in the article, it will take more [...]

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The juxtaposition

JEB @ April 18, 2007 #

presented by the my two recent posts on web 2.0 and reading a comment on Doc Searls’ weblog, made me realize how appropriate this quote by William Gibson is:
“The future is already here — it is just unevenly distributed”.

Think about it!
SHARETHIS.addEntry({ title: “The juxtaposition”, url: “http://buhlerworks.com/wordpress/2007/04/18/the-juxtaposition/” });
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Study finds weak participation on Web 2.0 sites

JEB @ April 18, 2007 #

as reported by Tech News on ZDNet. It looks like not everyone is out there writing or uploading away with utter abandon!
More like reading and viewing what others provide. It’s a clear sign that despite all the coverage web 2.0 has been getting for some time now, the vast audience out there has not yet [...]

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