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Executives Remain Wary of Web 2.0
as this McKinsey report shows. It’s a reality check showing how the mainstream corporate world, still controlled by my generation - the boomers - is not jumping on any bandwagon with great enthusiasm soon. There is too much legacy to protect and risk to be minimized. As reported in the article, it will take more time than first expected and probably a generational shift in corporate leadership, until wide spread adaptation of innovative solutions becomes more the norm than the exception. It’s just too tough for many to let go of the command and control approach to running business.
Increased customer pressure rather than internal forces will most likely be the strongest force to bring about change.
Technorati Tags: innovation, management, marketing, web 2.0
Sphere: Related ContentJEB @ April 20, 2007