America: The Growing Digital Divide

This latest study by Pew produced some surprising results about technology and web use.

Pip Ict Typology-1

As this graph shows, the share of those termed as “Few Tech Assets” users is 49%, a very high number.

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While this might come as a surprise and be considered disappointing, there is also an underlying positive message here. The growth potential remains considerable, provided those still on the sidelines today can be convinced to go online at some point in the future. The big question is, if they ever will consider changing their present habits if they haven’t done so by now and what it will take to bring that change in behavior about. The challenge remains, to make the web an even easier and the same time compelling experience.

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This entry was posted on Tuesday, May 8th, 2007 at 8:11 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Laura Unger
    The question is how much of the growth you predict will happen without some sort of public policy intervention to require high speed, affordable build out. There are still too many areas of the country that are underserved and will not be served because they are not profitable enough for companies to spend the money putting in fiber or other high speed access. Other countries have surpassed us because they have these policies. See http://www.speedmatters.org for some examples of policy proposals.
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