May 9 2007
Travelocity Maximizes ROI on MySpace with Fictional Brand Advocate
iMedia Connection reports in this brief case study how Travelocity uses the gnome, successfully in the social networking world. This is a great example of how the issue of participating in the conversation can be addressed in a way that resonates with the audience as the examples show while communicating a results driven marketing message as well. Looks like choosing the gnome a few years back looks now like a stroke of genius!
Technorati Tags: conversation, online travel, social networks, social web, travel 2.0, travelocity
