You are currently browsing the Marketing on the Smart Web weblog archives for June, 2007.

Breaking News

TripIt

JEB @ June 28, 2007 #

read about this new venture on O’Reilly Radar. I don’t know if they are still looking for beta testers but if they are and you’re a frequent traveler it might be worth signing up.
I’m intrigued by the approach they take, as in my reading of the description, it goes in the direction of web 3.0 [...]

More on page 298

The Internet as a trip starting point

JEB @ June 25, 2007 #

eMarketer reports with the comment that as the product becomes more complex the picture changes and people refer to travel agents for advice.
Now, this is not surprising in view of the fact that the web 2.0 tools that make the whole integrated research, planning and buying experience somewhat more attractive are just now coming on [...]

More on page 297

In online travel, word of mouse is king

JEB @ June 25, 2007 #

USA Today reports in this article and it’s usually a pretty good bet that when a mass market paper reports on anything “new” on the web it’s usually on the way to be pretty well established market behavior or a fact.
I don’t think anyone can seriously doubt any longer that user generated content has an [...]

More on page 296

CTC launches beta version of blogging site on Canada.travel

JEB @ June 23, 2007 #

More Canadian innovation as reported in the Tourism INTERNET Marketing Blog by Jens.
It seems our friends to the North are showing not only U.S. but other DMOs around the world how to embrace what’s collectively called web 2.0 and take active steps to engage with their audience.
I’ve just last week been asked by a colleague [...]

More on page 295

Share your Canadian Travel Secrets Online…

JEB @ June 22, 2007 #

is an innovative effort introduced by Jens Thraenhart on his blog.
I’ve mentioned in a recent post Canada’s challenge returning to growth in U.S. visitors, no easy task for a number of reasons, not the least the strength of their currency. One thing I outlined is the necessity for destinations, especially those not perceived as “exotic” [...]

More on page 294

VibeAgent Starts Even Smarter

JEB @ June 21, 2007 #

Bill Geist has an interesting review of this new travel 2.0 venture. I share his assessment after having spent some time on the site. They seem to me on the right track to capitalize on the social networking wave now taking hold of the travel space in earnest.
There’s another new site iloho that goes in [...]

More on page 293

The age of the Prosumer

JEB @ June 18, 2007 #

[youtube=http://www.youtube.com/watch?v=xj8ZadKgdC0]
is the theme of this video outlining a future scenario of the web and media by 2050.
Quite a fascinating take on the subject but based on an extrapolation of today without speculation or integration of what new innovations will come along that might well change the picture significantly.

Technorati Tags: culture, innovation, technology, trendwatching, web usage

SHARETHIS.addEntry({ [...]

More on page 291

TripAdvisor trots out social network

JEB @ June 15, 2007 #

while the post inWebware seems rather lackluster, I’m of the opinion that this new feature will make TripAdvisor a much more useful tool.
Most research shows the importance of recommendations by trusted sources like relatives and friends on making travel choices. By making it easy to add exactly those people and read what they post should [...]

More on page 290

Why there’s no such thing as Web 2.0

JEB @ June 9, 2007 #

Marc Andreessen says in this post on his blog and
I agree with his take on the subject despite the fact that Web 2.0 is in the title of this blog. I have stated in earlier posts that sticking to numbers is not really important. It’s just the web which keeps evolving due to the [...]

More on page 289

Taking a break

JEB @ June 6, 2007 #

This is a graphic from the Economist to ponder by Americans slaving away in their cubicles

while their European counterparts are off to another vacation. Is it any wonder they have the highest percentage of travel per capita in the world?

Technorati Tags: tourism

SHARETHIS.addEntry({ title: “Taking a break”, url: “http://buhlerworks.com/wordpress/2007/06/06/taking-a-break/” });
Sphere: Related Content

More on page 286