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Study shows tourists increasingly want feel-good experiences
Travelmole. reports based on a Forbes Travelers list of the 30 Most Visited U.S. cities. It notes that Charlotte ranks higher than Fort Lauderdale.
The fact that visitors decide a destination based on how it makes - or might make - them feel and that image plays a role is certainly not new. This has been the case for the last 25 years or more. Studies we conducted for Switzerland back in the 1980s supported this.
With the easy accessibility to information from a wide variety of sources, especially other visitors, it is much easier today to envisage oneself in a certain place and how great it might feel than it was in the old days of print brochures.
This should be good news for those destinations that don’t have a landmark like a Grand Canyon, a Golden Gate Bridge, a Statue of Liberty to attract visitors. Charlotte is a case in point and I personally take it over Fort Lauderdale anytime!
Tags: destinations, destination marketing, tourism, image
Sphere: Related ContentJEB @ July 31, 2007