You are currently browsing the Marketing on the Smart Web weblog archives for July, 2007.

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Keen vs. Weinberger

JEB @ July 19, 2007 # Comments

this is the Full Text on WSJ.com of a great exchange on today’s web - aka web 2.0, or 3.0 or X.0, it doesn’t really matter what number.
It’s long but worth reading in full as it certainly addresses a number of important issues. You can guess on which side of the debate I come down [...]

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Quote of the Day

JEB @ July 18, 2007 # Comments

I don’t know who Henry J. Tillman is, but his quote is certainly spot on:
“The saying “Getting there is half the fun” became obsolete with the advent of commercial airlines.”

Tags: airlines,

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Online Travel Planning Popularity Varies

JEB @ July 16, 2007 # Comments

this article by eMarketer covers the same study I reported on a few days ago. It states the fact that more people research travel online than book it, which seems logical to me.
The most important chart to me is this last one

The gap between online and the rest of the methods is huge. It [...]

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The Web in 1994

JEB @ July 15, 2007 # Comments

Found this on John Battelle’s Searchblog sounds so quaint looking at it now and it seems like it was eons ago since the web first appeared on our radar.
Who still remembers Digital or the first Mosaic browser? Amazing what’s happened since!

Tags: web

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I take them with a grain of salt

JEB @ July 13, 2007 # Comments

studies like this one claiming that  Online travel research continues to outpace booking.
I’m not knocking the Conference Board which has a pretty good research track record but it’s not really surprising news that online travel growth rates are slowing. It’s an obvious sign of a maturing industry. What is more significant to me is that [...]

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Here’s an easy to use web tool.

JEB @ July 10, 2007 # Comments

 Check it out. Read what it does right in the text box below:

In the interest of full disclosure, this is a new web based product we have just rolled out at Level 9.
We’re still signing up beta testers. If you’re interested click on the image box. It will take you to the Promometer site where [...]

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This has potential

JEB @ July 4, 2007 # Comments

MapJack.com: Walk San Francisco online is a pretty cool new site that introduces a new look to mapping. A mashup with hotel locations and other points of interest would make it much more useful but it’s offers a new perspective on maps. Of course, more cities would need to be added to make it more [...]

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More on Web 3.0

JEB @ July 3, 2007 # Comments

from this fascinating article Enriching the Connections of the Web — Making the Web Smarter that just appeared on Nova Spivack’s “Minding the Planet” blog. It’s no doubt prompted, at least in part, by the misleading title in the Business 2.0 story that I referred to in the preceding post.
On one of his previous posts [...]

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Minding the Planet: Web 3.0 — No Humans Required???

JEB @ July 3, 2007 # Comments

is the title of this post by Nova Spivack the CEO of Radar Networks, a technology company involved with what’s for the lack of a better term called web 3.0
It refers to an excellent article about Spivack and his company’s efforts in the July issue of Business 2.0 magazine that is now available online here.
The [...]

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Dramatic New Data on How User Reviews Influence Purchasing Decisions

JEB @ July 3, 2007 # Comments

is the catchy headline of this MarketingSherpa: Exclusive about a by now well covered subject. The results reported in this survey, which was conducted by an event service are one more strong argument - if anyone still needed one! - for taking user reviews and comments seriously.
This particular study wasn’t conducted in the travel industry [...]

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