on Adotas is one of the best opinions I’ve read for a long time on what it really takes to be a customer focused organization and why most actually fail.
The author describes the difference between “listening” to the customer when it’s convenient and to put the customer at the front. Great read.
Tags: brand, marketing, [...]
This is one of the most fascinating ways to present the top websites and their interrelation I’ve seen and a great example of how data can be visually presented:
You can find out more - including how to download it in various formats including a Mac screensaver on the iA - Information Architects website
It’s an [...]
Karin on her FastenYourSeatbelts blog on what it means for DMOs and others in the industry to deal with web 2.0 developments. It certainly has an impact on how business needs to be conducted and communicated in the online marketplace.
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Farecast has just announced their new tool to search 80,000 hotels across the globe and for those in 30 U.S. cities, they introduce the "Hotel Rate Key" a similar feature they introduced in the market for air fares, allowing searchers to find out if the particular rate offered is a deal or not, based on [...]
introduced by SimpleSpark
[youtube=http://www.youtube.com/watch?v=Hs_xnyJtWEc]
Whatever your take is on web 2.0 as a term, it’s amazing what’s happening with all the new applications being introduced and how many will change the way we interact and communicate on the web.
Tags: web2.0
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this latest study done in the UK says. I find the title misleading, as the word “should” is missing. As in “travel sites should” focus on conversion, which I don’t see thm actually doing. If they did, more of the tools generally described under the web 2.0 label for lack of a better term, [...]
reports MediaPost Publications about the results of a new study by the Online Publishers Association.
This indicates a shift that could continue and become more significant in the coming months and years. It looks like people increasingly find the content they were looking for and then spend time using it, most likely if it’s interesting, [...]
this post on Boing Boing is a ringing endorsement of the latest airline entrant in the U.S. market.
When was the last time we’ve read raving reviews like this about an airline? There seems to be something special about them that touches the geeks and it goes beyond the interactive gizmos in the seat back.
[...]
Web 3.0 or the Intelligent Web
[youtube=http://www.youtube.com/watch?v=T0QJmmdw3b0]as defined here by Eric Schmidt, Google, CEO is just around the corner, with implications that we can’t quite comprehend today, but it potentially will be a bigger jump than what’s today described as web 2.0
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MarketingSherpa has a great interview with the CEO of Zappos.com the online shoe retail store. It’s a great success story and worth reading by travel marketers.
I find this one very relevant for the price driven online travel market:
-> Lesson #4. Service and selection over price
Shortly after joining the company in 2000, Hsieh had his [...]
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