Comments on: Travel sites focus on conversion, as competition is set to heat up http://buhlerworks.com/wordpress/2007/08/27/travel-sites-focus-on-conversion-as-competition-is-set-to-heat-up/ Insights for Travel, Tourism & Destination Marketers Wed, 20 Jul 2011 07:17:00 +0000 hourly 1 http://wordpress.org/?v=3.3 By: iGuide, Interactive Travel Guide http://buhlerworks.com/wordpress/2007/08/27/travel-sites-focus-on-conversion-as-competition-is-set-to-heat-up/comment-page-1/#comment-269 iGuide, Interactive Travel Guide Fri, 21 Nov 2008 04:48:55 +0000 http://buhlerworks.com/wordpress/?p=329#comment-269 For anyone with a travel website, BookingWiz offers a great tool to convert bookings. It's great for the user too, of course. I use it on iGuide - http://iguide.travel - the Interactive Travel Guide, and people love it. I agree, conversion today rule, since who knows, tomorrow might never happen for some sites. For anyone with a travel website, BookingWiz offers a great tool to convert bookings. It’s great for the user too, of course. I use it on iGuide – http://iguide.travel – the Interactive Travel Guide, and people love it. I agree, conversion today rule, since who knows, tomorrow might never happen for some sites.

]]> By: jebworks http://buhlerworks.com/wordpress/2007/08/27/travel-sites-focus-on-conversion-as-competition-is-set-to-heat-up/comment-page-1/#comment-81 jebworks Tue, 28 Aug 2007 21:18:08 +0000 http://buhlerworks.com/wordpress/?p=329#comment-81 Markus, A majority of travel bookings will be done online in the U.S. this year. The web has evolved as a tool that goes beyond collecting information and then go offline for a booking that was the reality in the late '90s at the beginning. Where this is still true, is in the complex travel market, which is what I covered in my post. As for high resolution photography, this is certainly useful - as is increasingly video - but it has to be available where the eyeballs are, in places like YouTube and Flickr and so on. Joe Markus,

A majority of travel bookings will be done online in the U.S. this year. The web has evolved as a tool that goes beyond collecting information and then go offline for a booking that was the reality in the late ’90s at the beginning. Where this is still true, is in the complex travel market, which is what I covered in my post.

As for high resolution photography, this is certainly useful – as is increasingly video – but it has to be available where the eyeballs are, in places like YouTube and Flickr and so on.

Joe

]]> By: jebworks http://buhlerworks.com/wordpress/2007/08/27/travel-sites-focus-on-conversion-as-competition-is-set-to-heat-up/comment-page-1/#comment-80 jebworks Tue, 28 Aug 2007 21:13:46 +0000 http://buhlerworks.com/wordpress/?p=329#comment-80 Stephen, Yes, I know. That's exactly the challenge as none of this is reality today and I personally doubt the technology for these systems will be affordable for small suppliers. Joe Stephen,

Yes, I know. That’s exactly the challenge as none of this is reality today and I personally doubt the technology for these systems will be affordable for small suppliers.

Joe

]]> By: Stephen A. Joyce http://buhlerworks.com/wordpress/2007/08/27/travel-sites-focus-on-conversion-as-competition-is-set-to-heat-up/comment-page-1/#comment-79 Stephen A. Joyce Tue, 28 Aug 2007 21:08:34 +0000 http://buhlerworks.com/wordpress/?p=329#comment-79 From a technologist's perspective, in order to reach that point of consolidated bookings, we need more web services offered by the various suppliers. The key issues are control of the distribution of product and the complexity of pricing. If the systems are there and they are affordable enough for small suppliers and simple enough to integrate together by innovative developers, then new services could be built at relatively low cost that provide an all in one booking experience. From a technologist’s perspective, in order to reach that point of consolidated bookings, we need more web services offered by the various suppliers. The key issues are control of the distribution of product and the complexity of pricing. If the systems are there and they are affordable enough for small suppliers and simple enough to integrate together by innovative developers, then new services could be built at relatively low cost that provide an all in one booking experience.

]]> By: Markus Muller http://buhlerworks.com/wordpress/2007/08/27/travel-sites-focus-on-conversion-as-competition-is-set-to-heat-up/comment-page-1/#comment-78 Markus Muller Tue, 28 Aug 2007 18:40:05 +0000 http://buhlerworks.com/wordpress/?p=329#comment-78 You are right! What I focus on with my project HOLIDAYS-SWITZERLAND.CH is to show interested people pictures of Swiss destinations in hight resolution what I sometimes miss at other websites. I think many people still prefer to book their jurney in a travel-office with a professional advice, after they informed themselfes thrugh the internet. It'll also be a question of money: Online-booking will be cheaper then booking in a traveloffice but mostly elder people will prefer this way I can imagine. Yours Markus Müller You are right! What I focus on with my project HOLIDAYS-SWITZERLAND.CH is to show interested people pictures of Swiss destinations in hight resolution what I sometimes miss at other websites.

I think many people still prefer to book their jurney in a travel-office with a professional advice, after they informed themselfes thrugh the internet. It’ll also be a question of money: Online-booking will be cheaper then booking in a traveloffice but mostly elder people will prefer this way I can imagine.

Yours

Markus Müller

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