You are currently browsing the Marketing on the Smart Web weblog archives for September, 2007.

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Make me earn it!

JEB @ September 24, 2007 #

This post has nothing to do with my usual blog theme, but I thought it well worth quoting from a recent Wall Street Journal article, via the Marketing Ladder newsletter. It’s about a professor at my daughter’s alma mater:

    Randy Pausch, a Carnegie Mellon University computer-science professor, was about to give a lecture Tuesday [...]

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This seems to afflict a large number of people……

JEB @ September 23, 2007 #

The human mind treats a new idea the same way the body treats a strange protein; it rejects it.
P. B. Medawar
British (Brazilian-born) anatomist (1915 - )

 
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Sphere: Related Content

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Half of All Web Viewers Watching What The Other Half Has To Say

JEB @ September 14, 2007 #

According to the just released Deloitte’s study on Media & Entertainment practice, looking at how American consumers between 13 and 75 years of age are using media and technology today, Millennials (13-24) are leading the way, embracing new technologies, games, entertainment platforms, user-generated content and communication tools. Data from the survey show that user-generated content [...]

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Efficiency secrets from Shanghai Airlines

JEB @ September 13, 2007 #

reported by James Fallows the Shanghai based Atlantic Monthly writer. The most surprising to me is this one about buying tickets online:
Buying tickets is easy – you can walk into the airport and pay in cash, or order online through a unique high-tech/low-tech process I’ll describe some other day.*
* OK, I’ll describe it now. C-Trip [...]

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10 Future Web Trends

JEB @ September 7, 2007 #

as covered in Read/WriteWeb
provides us with a glimpse of what is coming down the pike and it sure sounds exciting. I’ve stated many times before that on the web “we ain’t seen nothing yet” and reading these ten trends confirms this. It’s going to be exciting to watch which existing companies will take advantage of [...]

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WebSlides converts bookmarks to slideshows

JEB @ September 6, 2007 #

by Diigo
I’ve been using Diigo for quite some time now to annotate, bookmark and share webpages. Now, they are offering a new functionality with the potential to become an even more effective tool to share knowledge in a great format as the video explains.
Imagine collecting all your different web pages to research a vacation or [...]

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ETC Reports User Generated Content Here to Stay

JEB @ September 5, 2007 #

in this coverage in Modern Agent which then begs the question: “Why aren’t they and their members there?” offering innovative tools for the millions of visitors to Europe to share the wealth of their collective wisdom for future travelers rather than maintaining traditional, and in many cases outdated websites. I understand there is an [...]

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Humanizing the digital travel experience

JEB @ September 5, 2007 #

is the title of a new Forrester Report that Travel Weekly’s Arnie Weismann comments on. If by “humanizing” the report means to say that the clock needs to be turned back to a pre-digital travel experience, it seems to me as a non-starter. Commodity products / services such as an airline seat can no longer [...]

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