You are currently browsing the Marketing on the Smart Web weblog archives for October, 2007.

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Here’s a new take on a well known saying I like….

JEB @ October 31, 2007 #

Give a man a fish, and you’ll feed him for a day. Teach a man to fish, and he’ll buy a funny hat. Talk to a hungry man about fish, and you’re a consultant.
Scott Adams, Dogbert; Dilbert cartoons
US cartoonist (1957 - )

Blogged with Flock

Tags: consulting

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I agree with Nielsen

JEB @ October 29, 2007 #

Blah-Blah Text: Keep, Cut, or Kill? that too many websites are violating this principle, especially DMO sites that often try to leverage the huge piles of data their organizations have at their disposal. To put too much of it on your site and in the wrong place can be a killer, so less is [...]

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This is a welcome development

JEB @ October 29, 2007 #

Travelocity launches new trip planning tool and one that goes in the right direction, away from the now pretty much standard template of asking people where they want to fly and when and take it from there.
Multi-destination and component research and planning is a logical next step to dynamic packaging that deserves the term.
To [...]

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On Web 3.0

JEB @ October 22, 2007 #

is a comment on Read/Write Web about the discussion that has sprouted up around the version game on the web and the often misunderstood meaning of terms like 1.0 /  2.0 and now 3.0
I tend to agree with what is said, especially with the explanation by Nova Spivack. I’ve said this before, [...]

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Radar Networks’ Twine: Semantic Web meets information overload

JEB @ October 19, 2007 #

Here’s a more detailed description of what Twine is about and it seems to me an improvement over what we’ve seen so far in social networking tools.

Nova Spivack thinks it’s high time we make computers smart enough to manage the ocean of scattered information our digital lives create.
At the Web 2.0 Summit in San Francisco [...]

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Twine.com

JEB @ October 19, 2007 #

is the name of the just launched site by Radar Networks  at Web2.0 Summit and it claims to be a Revolutionary Semantic Web Application. Having followed the company and their CEO Nova Spivack for some time, I believe this to be an exciting new development in what’s coming next on the web - also called [...]

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Information R/evolution

JEB @ October 18, 2007 #

[youtube=http://www.youtube.com/watch?v=-4CV05HyAbM&rel=1]
is a fascinating video about what’s happening all around us with information and how it is used, absorbed, changed, improved, collected, spread and on and on…..
It’s a great take on the book Everything is Miscellaneous by David Weinberger.

Tags: informationmiscellaneous

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Is viral marketing the same as word of mouth?

JEB @ October 17, 2007 #

is the question posed on Seth’s Blog: and as always, he makes very valid point by claiming that it is not.
His comments make it very clear what the differences are between mere word of mouth and an ideavirus.
It also becomes clear, why creating one is such a difficult task and why marketer intervention doesn’t really [...]

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The shift to interactive marketing continues

JEB @ October 15, 2007 #

according to this latest study by
Forrester: Interactive Marketing Spend to Surpass $61B in Five Years. This is a considerable amount and what is even more significant is that the leading category by a wide margin is travel & hospitality with $ 8.7 billion spent in 2007.
This tells me that any organization in our industry not [...]

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Enemybook and Snubster anyone?

JEB @ October 12, 2007 #

Here comes the antidote to all those friends requests that you might not really want to accept sometimes, New Facebook Apps That Explore Dark Side of Relationships let you start an enemy list. How about that for making a statement of being less than in a social mood sometimes and keep certain people at arms [...]

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