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The shift to interactive marketing continues
according to this latest study by
Forrester: Interactive Marketing Spend to Surpass $61B in Five Years. This is a considerable amount and what is even more significant is that the leading category by a wide margin is travel & hospitality with $ 8.7 billion spent in 2007.
This tells me that any organization in our industry not focusing as a priority on interactive marketing to generate business is missing a great opportunity for effective and highly measurable marketing.
JEB @ October 15, 2007