You are currently browsing the Marketing on the Smart Web weblog archives for October, 2007.

Breaking News

Let’s hope DMO capitalize on this.

JEB @ October 8, 2007 # Comments

Travelmole reports Social networking driving travel boom and while it’s still early to have solid figures to support this statement, I tend to agree with the assessment made in the article of a positive effect these sites can have on a destination and its marketing efforts.
I don’t quite agree that most DMO are mostly [...]

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Predictions are hard, especially those about the future!

JEB @ October 8, 2007 # Comments

Today’s Web 3.0 Nonsense Blogstorm  

The debate about what’s coming next on the web is on and the terminology is as controversial as ever!
The numbers game might well be on the way out.
The heavyweights are weighing in what it’s about.

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Some things seem to never change

JEB @ October 8, 2007 # Comments

was my immediate reaction reading that the VisitBritain chief calls for more government funding. This seems to be the only constant in the life of any DMO - both effective and less so. When a high level private sector executive of the caliber of Christopher Rodrigues has to appeal to government for adequate funding to [...]

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Test your geography of Europe…..!

JEB @ October 7, 2007 # Comments

Lingo 24 a UK based site offering translation services has posted a fun yet informative Educational game that you might enjoy completing and test your knowledge of European geography. Have fun - and don’t be afraid there won’t be a test!
 

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Help out if you can!

JEB @ October 7, 2007 # Comments

The Impact of Online Social Networks on Hotel Search and Referral Behavior

is the name of a questionnaire that has been sent to me by Julia Kristina Holzgreve a student at the Ecole hôtelière de Lausanne. I’m asking any readers to complete it if you have a minute.

 

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Travel meets Web 2.0: a match made in heaven

JEB @ October 4, 2007 # Comments

iMedia Connection reports and I couldn’t agree more. This is not the first time the travel industry is leading in the adoption of web based innovation. Let’s remember that travel was the leading category in the first wave of the web and remains the largest vertical online today. The social aspect of web 2.0 [...]

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I tend to agree

JEB @ October 3, 2007 # Comments

with this opinion  Shock: Second Life is all hype says study

and it’s clear why when looking at the very low usage figures mentioned in this Yankee Group report.
It looks like not everything that appears on the web scene is necessarily a runaway hit like Facebook might well be.

 

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“The United States of the Caribbean” vs. “The United States of Europe”

JEB @ October 2, 2007 # Comments

is the title of this article in the ATME Event Review by James Shillinglaw of ModernAgent.com. It talks about the initiatives of the Caribbean Tourism Organization (CTO) under the leadership of its Secretary General, Vincent Vanderpool-Wallace.
I met him many years ago when he was head of the Bahamas DMO and found him to be [...]

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