Online Reviewers Driven Mostly by Altruism, CMOs Need Not Fear WOM writes MarketingVOX in their article about a recent Bazaarvoice survey. It shows some interesting facts:
Fully 90 percent of respondents say they write reviews to help others make better buying decisions, and more than 70 percent want to help companies improve the products they build [...]
Reading about Future Now’s 2007 Retail Customer Experience Study reminded me of the recent Forrester report reporting a drop in the number of online travel buyers which has brought out the cheering section for the travel agent community claiming some sort of victory for the old ways of purchasing travel offline.
Digging a bit [...]
this study by Avenue A/Razorfish on Understanding Digital Consumer Behavior I can agree with as there has been a significant shift since the early days of the web. What I don’t quite believe are the very high percentage figures of 70% of consumers reading blogs regularly and 41% having their own [...]
is how we defined the process every traveler goes through prior to a vacation back in 1999 when we built MySwitzerland.com, one of the first national destination websites. It was also the philosophy behind the idea of EuroVacations.com the RailEurope Group dynamic packaging online tour operation venture in 2000. Reading that Travelocity to [...]
Unlocking Cool - By Jeremy Gutsche, TrendHunter.com » SlideShare
[slideshare id=36788&doc=unlocking-cool-by-jeremy-gutsche-trendhuntercom-36788-24693&w=425]
SHARETHIS.addEntry({ title: “Great presentation at Canada eConnect”, url: “http://buhlerworks.com/wordpress/2007/11/20/great-presentation-at-canada-econnect/” });
Sphere: Related Content
at least that’s the impression I got attending the very insightful Canada eConnect conference last week in Vancouver BC.
This new event was organized extremely well by Jens Thraenhart of the Canadian Tourism Commission and his very able team. Kudos to them for staging a first edition of what they hope will be an annual event. [...]
at least according to this post reporting that one of the leading Silicon Valley VC Kleiner Perkins Has Halted Investments in companies claiming to be about web 2.0
It seems to me the label discussion is an ongoing one and we are unlikely to arrive at a definition universally accepted. I’ve said before that in [...]
is the title of a great post on the Minding the Planet blog about new developments that will have a significant impact on how we experience and use the web.
It will be exciting to follow sites such as Twine when fully rolled out and how they will take what we today loosely call user [...]
Can meta search move beyond flights and price? raises a valid question.
Ever since the start of online travel the focus has always been on the lowest price. This was reinforced by most media stories and became the mantra, much to the detriment of online travel agencies, who after all are intermediaries, and need to make [...]
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