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75% of Journalists Get Story Ideas from Blogs
This report covered recently in Marketing Pilgrim contains some interesting facts that support the idea of maintaining a corporate blog, combined with a website, as an effective business tool.
Not only will it increase your visibility in Google but there are a number of side effects that might well get you wider attention beyond just the immediate blog readership. Definitely worth consideration.
Sphere: Related ContentJEB @ January 21, 2008