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Social Influence Marketing
A term we certainly will hear more of in future, is introduced in this interview in Chief Marketer. It’s described as the third dimension in marketing by Shiv Singh or Avenue A | Razorfish.
HIs comments give a great insight into some of the issues marketers will need to deal with in this environment marked by social networks. I found this comment particularly relevant:
Tags: socialnetworking, social media, web 2.0, travel 2.0, marketing, razorfish
Sphere: Related ContentJEB @ January 30, 2008