You are currently browsing the Marketing on the Smart Web weblog archives for March, 2008.

Breaking News

Hyatt goes social

JEB @ March 29, 2008 #

with yatt’it a new community site offering a number of interesting features such as tips by their local concierges that complement visitor comments. There is also integration with FlightStats for flight, airport and weather information. Their frequent guests can register with an existing Gold Passport ID, or users sign-up for one. This is an [...]

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Global Road Warrior Essentials

JEB @ March 27, 2008 #

OK, this is off topic but, hey marketing is a wide ranging subject and this is very important information for you road warriors out there. On Style - WSJ.com covers that often vexing habit of the “Global Art of the Cheek Kiss”. Have fun and remember, it’s still “when in Rome…..”. Safe travels everyone!
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Take aways from SXSW

JEB @ March 25, 2008 #

the latest edition of Bulldog Solutions Marketing Watchdog Journal has a great section titled “SXSW 2008 What we learned” with impressions by their staff of this recent edition of the annual idea fest. Of particular interest is a session on “10 Easy Ways to Piss Off a Blogger” with these 10 tips that I’m sure [...]

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Web Technology Trends for 2008 and Beyond

JEB @ March 18, 2008 #

This is a great presentation of some of the key developments that have already arrived or are on the horizon. It’s clear that they will have an impact on the online travel industry, with search being one area in particular where innovation will happen based on what’s called the semantic, or intelligent web. Another area [...]

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12 Future Apps For Your iPhone

JEB @ March 18, 2008 #

Great post on ReadWriteWeb giving a glimpse of what’s to come in mobile applications. Here’s one related to travel:
5. Personalized Travel Guides
Travel is one of the most fun things we do in life and one of the most innovative businesses. People love tours and tour guides who tell them about the landmarks and history [...]

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Want to create a Mobile Website?

JEB @ March 17, 2008 #

MoFuse is an easy to use tool to set up your blog or site for mobile use. Just did it for this blog. If you want to view it just click on the mobi button in the right column. It’s even iPhone optimized automatically.
Pretty cool.

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Sphere: [...]

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Searchme

JEB @ March 14, 2008 #

looks like a very useful tool, especially for the travel category where visuals are important. It should save a lot of clicking on text links only to find out that the hotel for instance isn’t really what you’re looking for.
The category listing is another interesting feature.
Could also be a great way to present travel [...]

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Yahoo Search Casts Lots with Semantic Web Technology

JEB @ March 14, 2008 #

reports MarketingVOX. This is further proof of improved search becoming a reality in the not too distant future and here’s a quote relevant to travel
For example, instead of searching for hotels in Miami and having to sift through results that include hotels, travel vendors and hotel deals, one could query for Miami hotels that allow [...]

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GoSeeArizona

JEB @ March 14, 2008 #

The world as you like it
looks like an interesting initiative. It’s a social networking site engaging visitors to the state and giving them the opportunity to post their experiences. With a sweepstakes, they are even given a tangible incentive to do so.
The site looks very attractive and user friendly with the by now ubiquitous rotating [...]

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Social Media Will Change Your Business

JEB @ March 12, 2008 #

This lengthy article in Business Week
was first published in May 2005 and recently updated. It still is a great general description of blogging its effect on media consumption and business.
As for the difference between blogs and MSM - or main stream media - I like this quote from the the article
If this were [...]

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