Who can you trust?

seems to be a question travelers should ask themselves after reading Secrets of Lonely Planet in Gulliver, the new travel related blog by the Economist.com. The publishers, of course, claim that this is an isolated incident but who are we to know for sure. The episode shows that the traditional media are challenged by user generated content and traveler reviews that are spreading across the web with great speed. Who the most trusted sources are has always been clear, it’s relatives and friends with a personal experience about a certain destination or hotel but now peers from your wider social network who can easily post their first hand opinions on the web with multi-media to boot, are becoming increasingly important and influential as well.

Twitter It!

Tags: , ,

This entry was posted on Tuesday, April 15th, 2008 at 12:39 pm and is filed under Marketing, Social Media, Travel2.0. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • boomergirl
    I take any traveler review whether it is traditional or from "peers from a wider social network" with a HUGE grain of salt. What's good for the goose is not always good for the gander. My best friend is my own research which pulls in all of the above and then some. To date, I have not been stung.
blog comments powered by Disqus