You are currently browsing the Marketing on the Smart Web weblog archives for May, 2008.

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Excellent arguments for active engagement

JEB @ May 27, 2008 #

in this article Thinking About the Social Web? Do Something! on ClickZ. It corresponds with my own view on the changed market environment companies in all industries - but especially travel - have to compete in to get customer attention and buy-in.
The command and control era is fast coming to an end, if it has [...]

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Congrats to the Brits!

JEB @ May 21, 2008 #

Be a Brit Different

is a new micro-site by VisitBritain that presents the UK in a fresh new and, in my opinion, effective way to potential visitors. Not only is the tag line “different” but an appropriate word play on the British who are often known as individuals with character. To let the hosts talk about [...]

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Worth remembering from time to time….

JEB @ May 18, 2008 #

what Steve Rubel is covering in this post on Micro Persuasion about the Hyperconnected vs. 84% of Everyone Else on Earth.
Those of us in the 16% often seem to forget about what the impact of these figures means on how business is still conducted in many segments of business. Of course, the web has [...]

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What do you know?

JEB @ May 12, 2008 #

OK, here’s a straight copy-paste post, but this is so spot on I think it’s fine and Seth agrees. The one’s emphasized in bold are my favorites:

by Seth Godin
Three years ago, I published this list, which was very much a riff, not a carefully planned manifesto. It has held up pretty well. Feel free to [...]

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