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Are you an enabler or a bystander?
Marketing, Social Media, Travel2.0, Web 3.0
Social Influence Marketing: The New Way to Win Customers contains a number of very useful suggestions of how to be actively engaged in the conversation about your brand rather than just a passive bystander. While these ideas are certainly useful, I just wonder how many organizations have the right marketing structure in place to implement these activities. Looking at the large majority of travel sites out there, I haven’t noticed anyone in particular being at the leading edge of what’s called here social influence marketing. It will require a change in mindset that allows this happen and it can’t come too soon.
Technorati Tags: chief marketer, social influence marketing, social media
Sphere: Related ContentJEB @ June 24, 2008