You are currently browsing the Marketing on the Smart Web weblog archives for July, 2008.

Breaking News

A survey on Hotel Online Reputation Management

JEB @ July 21, 2008 #

by Albert Barra of Tourismo 2.0 can be completed here for those who haven’t already read about it on his own blog, Facebook or another T-List blog.
It’s a topic of interest to me. I’ve been advocating for quite some time that not only hotels but any organization in travel & tourism should be actively engaged [...]

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This is the best list I’ve seen so far on this topic

JEB @ July 16, 2008 #

it’s called 50 Ways Marketers Can use Social Media to Improve Their Marketing by Chris Brogan. You can’t go wrong trying to understand the subject and start using at least some, if not all, of these suggestions.

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Sphere: Related [...]

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Everyone’s personal web page a must?

JEB @ July 14, 2008 #

might be a future reality according to this Real Time column in WSJ.com by Jason Fry. He raises a number of interesting points that will indeed make this a general reality as it is already for a fast increasing number of people who can easily be found on the web today. In the networked world [...]

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Google Lively

JEB @ July 8, 2008 #

is their entry into the virtual world until now the pretty much limited to Second Life. Although I’ve never been a fan of Second Life and their numbers haven’t shown strong growth lately, the Google effort might renew the interest.

http://www.youtube.com/watch?v=5YbwfOucET8

How it will affect the way businesses are marketing themselves remains to be seen. Seems to [...]

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This is a sad state of affairs

JEB @ July 8, 2008 #

reported in this latest survey revealing that Stressed Americans Leave 460 Million Vacation Days Unused. It used to be that the Japanese were the workaholics but now they seem to have been replaced by Americans. By international comparison the amount of vacation days in the U.S. is already very low and it seems many people [...]

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Are we there yet…..?

JEB @ July 7, 2008 #

“Any sufficiently advanced technology is indistinguishable from magic.” - Arthur C. Clarke
This quote somehow reminds me how far we still are from making the travel planning - researching and buying process on the web truly an easy and enjoyable experience based on the technology understanding and correctly interpreting customer needs and preferences. It’s [...]

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