This will further reduce any doubts

about the influence of user reviews Word of mouth tops online reviews as purchase influencer, survey finds and underscore the need for tracking your reputation and take corrective action quickly when necessary.


Twitter It!

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This entry was posted on Monday, October 27th, 2008 at 12:05 pm and is filed under Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Hei, thanks for that interesting chart. Is it based on tourism specific date or does it use normal economical data? And do you think, that this chart is an useful advice how to handle the future's onlinemarketing? I don't because I consider the web2.0 / social media a deep communicational change. People rather like to have conversations than marketing-messages, when informing about products. The paradigma of manufacturers as marketers is slowly changing. Consequently in few years those manufacturers who do offer honest and value-based communication might be more important in that chart, then right now. I think it is not the "who" but the "how" communication is done in future...
    regards, Daniel
  • JEB
    Daniel,

    The chart is not tourism specific but my guess is it would look quite similar if it were.
    There is definitely a significant shift happening in consumer behavior and attitude towards traditional marketing. It shows itself in the fact that advertising in social media is less effective than many predicted, just because people are not receptive to interruption marketing any longer, especially when they are in a networking mode.

    Marketers no longer can control their one-way messages and expect them to be effective. What they need to do is join the conversation by monitoring who is saying what about them and their brand in social media and on review sites etc.
  • Very insightful graph...thanks for sharing!
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