Comments on: This will further reduce any doubts http://buhlerworks.com/wordpress/2008/10/27/this-will-further-reduce-any-doubts/ Insights for Travel, Tourism & Destination Marketers Thu, 15 Mar 2012 16:47:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Josiah http://buhlerworks.com/wordpress/2008/10/27/this-will-further-reduce-any-doubts/comment-page-1/#comment-258 Josiah Tue, 28 Oct 2008 14:43:30 +0000 http://buhlerworks.com/wordpress/2008/10/27/this-will-further-reduce-any-doubts/#comment-258 Very insightful graph...thanks for sharing! Very insightful graph…thanks for sharing!

]]> By: JEB http://buhlerworks.com/wordpress/2008/10/27/this-will-further-reduce-any-doubts/comment-page-1/#comment-257 JEB Tue, 28 Oct 2008 14:39:54 +0000 http://buhlerworks.com/wordpress/2008/10/27/this-will-further-reduce-any-doubts/#comment-257 Daniel, The chart is not tourism specific but my guess is it would look quite similar if it were. There is definitely a significant shift happening in consumer behavior and attitude towards traditional marketing. It shows itself in the fact that advertising in social media is less effective than many predicted, just because people are not receptive to interruption marketing any longer, especially when they are in a networking mode. Marketers no longer can control their one-way messages and expect them to be effective. What they need to do is join the conversation by monitoring who is saying what about them and their brand in social media and on review sites etc. Daniel,

The chart is not tourism specific but my guess is it would look quite similar if it were.
There is definitely a significant shift happening in consumer behavior and attitude towards traditional marketing. It shows itself in the fact that advertising in social media is less effective than many predicted, just because people are not receptive to interruption marketing any longer, especially when they are in a networking mode.

Marketers no longer can control their one-way messages and expect them to be effective. What they need to do is join the conversation by monitoring who is saying what about them and their brand in social media and on review sites etc.

]]> By: Daniel Amer http://buhlerworks.com/wordpress/2008/10/27/this-will-further-reduce-any-doubts/comment-page-1/#comment-256 Daniel Amer Tue, 28 Oct 2008 13:37:10 +0000 http://buhlerworks.com/wordpress/2008/10/27/this-will-further-reduce-any-doubts/#comment-256 Hei, thanks for that interesting chart. Is it based on tourism specific date or does it use normal economical data? And do you think, that this chart is an useful advice how to handle the future's onlinemarketing? I don't because I consider the web2.0 / social media a deep communicational change. People rather like to have conversations than marketing-messages, when informing about products. The paradigma of manufacturers as marketers is slowly changing. Consequently in few years those manufacturers who do offer honest and value-based communication might be more important in that chart, then right now. I think it is not the "who" but the "how" communication is done in future... regards, Daniel Hei, thanks for that interesting chart. Is it based on tourism specific date or does it use normal economical data? And do you think, that this chart is an useful advice how to handle the future’s onlinemarketing? I don’t because I consider the web2.0 / social media a deep communicational change. People rather like to have conversations than marketing-messages, when informing about products. The paradigma of manufacturers as marketers is slowly changing. Consequently in few years those manufacturers who do offer honest and value-based communication might be more important in that chart, then right now. I think it is not the “who” but the “how” communication is done in future…
regards, Daniel

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