Dec 2 2008
I really love that item #3 title and question in trendwatching.com’s December 2008 Trend Briefing as it deals with the latest developments in customer reviews and comments and has a great post from TripAdvisor’s – Management Response – feature. It is still amazing to me that not more companies are actively engaged and remain stuck in the Feedback 1.0, or should we say “denial” mode, or at best in 2.0 where they at least listen.
This last line in the article just about sums it up best:
Whatever you do in 2009, don’t wait until bad times really come knocking to kick-start the inevitable co-creation lovefest (you’ve had since 1999 to prepare!)