Dec 11 2008
Forrester Research Gets It Wrong By Saying Corporate Blogs Aren’t Trusted says this post, referred to by Forrester’s own social media guru Jeremiah Owyang. The arguments for these blogs are interesting and valid. I still feel that it’s a discussion among insiders and not mainstream marketers, many of whom still show difficulty in how to cope with this new environment. The suggestions made in the post about blogging strategies are good but let’s be honest, how many companies are following them? The reasons why the public – as opposed to the experts – rank company blogs lower is probably because they perceive them as just another PR tool and without having statistical evidence available, my own guess would be that many of these are just that – another tool in the marketing arsenal. That’s just not what will hack it in the social media / networking arena.