Comments on: Which comes first, the product or the marketing? http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/ Insights for Travel, Tourism & Destination Marketers Thu, 15 Mar 2012 16:47:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Clint Steiner http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/comment-page-1/#comment-394 Clint Steiner Sun, 15 Feb 2009 02:46:48 +0000 http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/#comment-394 I have to agree. You have to have a good marketing plan and idea before you spend a lot of time creating a product. I have to agree. You have to have a good marketing plan and idea before you spend a lot of time creating a product.

]]> By: Market Leverage http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/comment-page-1/#comment-391 Market Leverage Fri, 13 Feb 2009 19:50:40 +0000 http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/#comment-391 The chicken or the egg, right? I'm not sure which side I lean to, but appreciate the insights. Great blog, btw. The chicken or the egg, right? I’m not sure which side I lean to, but appreciate the insights. Great blog, btw.

]]> By: Joe Buhler http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/comment-page-1/#comment-390 Joe Buhler Fri, 13 Feb 2009 15:05:59 +0000 http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/#comment-390 I agree. In both cases marketing comes before the product. What I'm saying is that tourism marketers face a tougher challenge than the package consumer goods people who so often get all the raves about their marketing skills, when it should be the former. I agree. In both cases marketing comes before the product. What I’m saying is that tourism marketers face a tougher challenge than the package consumer goods people who so often get all the raves about their marketing skills, when it should be the former.

]]> By: Alistair http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/comment-page-1/#comment-389 Alistair Fri, 13 Feb 2009 10:06:56 +0000 http://buhlerworks.com/wordpress/2009/02/10/which-comes-first-the-product-or-the-marketing/#comment-389 Interesting post. I read Seth Godin's post and agree that marketing comes before the product in most successful cases. I think you are right that marketing a destination is difficult, however I think that even with Travel, the marketing comes before the Product. Only the marketing of a destination is done collectively or by local government, and it is VERY difficult for individual operators to alter this. New Zealand has numerous examples of towns finding what tourists want (not always deliberately) and building the 'destination' around it. Queenstown isn't the "extreme sport capital" of the world by accident. Interesting post. I read Seth Godin’s post and agree that marketing comes before the product in most successful cases.

I think you are right that marketing a destination is difficult, however I think that even with Travel, the marketing comes before the Product. Only the marketing of a destination is done collectively or by local government, and it is VERY difficult for individual operators to alter this.

New Zealand has numerous examples of towns finding what tourists want (not always deliberately) and building the ‘destination’ around it. Queenstown isn’t the “extreme sport capital” of the world by accident.

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