18% Go To Social Media First For New Information

via penn-olson.com

This Penn – Olson post citing a Nielsen study confirms the importance of search. What another study – reported in my previous post today – shows, is how social media can influence the actual buying decision after the search is done. That has important implications for marketers.

Posted via web from JEBstream

Twitter It!

This entry was posted on Wednesday, October 7th, 2009 at 8:13 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Jenna
    We're seeing that trend in our province now in the tourism industry. Newfoundland and Labrador Tourism has really stepped up their social media presence, with a Facebook page, Twitter account, and social media elements on the site itself. It's worth a look - www.newfoundlandlabrador.com.
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