18% Go To Social Media First For New Information

This Penn – Olson post citing a Nielsen study confirms the importance of search. What another study – reported in my previous post today – shows, is how social media can influence the actual buying decision after the search is done. That has important implications for marketers.

Posted via web from JEBstream

  1. Jenna says:

    We're seeing that trend in our province now in the tourism industry. Newfoundland and Labrador Tourism has really stepped up their social media presence, with a Facebook page, Twitter account, and social media elements on the site itself. It's worth a look – http://www.newfoundlandlabrador.com.

  2. Jenna says:

    We're seeing that trend in our province now in the tourism industry. Newfoundland and Labrador Tourism has really stepped up their social media presence, with a Facebook page, Twitter account, and social media elements on the site itself. It's worth a look – http://www.newfoundlandlabrador.com.

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