How the iPad Will Change the Advertising Business and trip planning at the same time.

via adage.com

It doesn’t take a giant leap to imagine that magazine publishers can use the iPad as an effective tool to create innovative forms of interactive advertising. Just take travel as an example. CN Traveler in the print world is selling multi-page special sections to destinations to market themselves and their hotels and other service providers. With the iPad these advertorials could become totally interactive with video, photo and sound. This would make them great trip planning tools which can be enhanced by integrating the booking functionality as well. The iPad would become the most effective tool ever for this kind of activity which is too difficult to do on the small iPhone and has never taken off on the TV. Even the desktop or laptop computer aren’t the ideal tool for it. The iPad has the potential to be that.

Posted via web from JEBstream

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This entry was posted on Thursday, February 4th, 2010 at 9:46 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Hey Jeb, great minds think alike. I really see this new media consumption device making a big difference in the way people consume media. Part magazine, part web site.... but engaging and interactive like neither are.

    DMO's and regional tourism associations of all sorts need to start thinking about hiring the talent that will be required to take advantage of emerging platforms for marketing.
  • Seems like it, Todd -; IMHO these devices are already changing how we consume media and communicate with each other and with organizations. Talk about DMOs having to hire talent, I couldn't agree more but am not holding my breath as they all too often seem to prefer to inside road with the inevitable politics and delays that entails. A pity. Also, was disappointed to read the immediate negative reactions when the iPad was launched. Some people just can't seem to have an open mind to these developments. Same with Google Buzz. Not saying it's the greatest invention since sliced toast but panning it within a few hours of launch. Those must be some super smart people out there!
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