Engage! is an excellent read.

I have just finished reading Brian Solis’ latest book and it is now full of yellow highlights and Post-it page markings. At this point it is at the top of my list of the books and hundreds of articles I have absorbed about the social web. What I like especially is what I call the strategic approach and definition of sound objectives. Too much – especially in the main stream media – is written about the latest tools of the day and their tactical application and not enough about the the much larger issues that need to be considered before becoming active on the social web.

This is where Engage! really provides value and the Solis’ experience in this area becomes evident. I will return to the book repeatedly as I work on expanding and deepening my knowledge of what is happening in the fast paced world of the social web and the changes it will continue to have on human behavior an in turn on the marketplace. This will be a welcome reference guide in that never ending task.